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The office are working on Monday morning does not make it into the NOS Journals. But if you find out on Monday morning that, when the entire company was at the company drink at 5.30 pm on Friday, hackers struck (the favorite time of hackers by the way), then it becomes Telegram-worthy. So anything that goes wrong stands out. For organizations this means that you have to prepare for things that pose a risk of getting 'bad' in the news. Think of fraud, hacks, accidents, conflicts, 'leaky' employees, et cetera.

Those who are well prepared for crisis Executive List communication will often be able to manage things well. The bloopers in crisis communication are usually the result of lack of experience with this. As an organization you are under a magnifying glass and in 2021 nothing remains a secret. For example, employees have the opportunity to influence the news online. Think of whistleblower Frances Haugen who recently hung out the dirty laundry of Facebook.

I have made a list of bloopers from 2021 about what not to do in crisis communication. 1. “So we haven't done anything wrong. That's why I can't say sorry." One of the best (?) examples was the plagiarism affair of Dan Roosegaarde about which de Volkskrant reported. Roosegaarde was accused of copying an art installation — a turf made of real grass that moves like a water mattress.